How to control tags so they don’t control you

I’m speaking at the Marketing Analytics Summit about marTech tracking and how to keep tags from causing problems on your site. In true Jenn fashion, I have way more that I want to convey than I can possibly cram into my 30-minute presentation, so I have a series of blog posts to store all the practical takeaways:

If there is one thing I hope folks take from my presentation, it’s to do something now. You don’t have to wait until you have a ton of resources to do a full audit and clean up. Do what you can, when you can. Implement standards for tagging going forward. Even if it only helps a few tags, your future self will thank you.

If you’re here in Vegas for the Marketing Analytics Summit this week, let me know, I’d love to meet up!

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