I currently offer Analytics Engineering/Implementation Consulting as an Independent Consultant through Digital Data Tactics, but I’ve been consulting in some way since starting at Omniture in 2006. I had the pleasure of working at Search Discovery just before Satellite (now known as Dynamic Tag Management) was acquired by Adobe, but I actually made the switch to Adobe consulting just before that acquisition, putting me in a unique role as a consulting Subject Matter Expert for the Adobe consulting org. That experience with tag management and data layers has put me in quite a few unique positions to see some of the best (and worst) of how tag management and data layers are used.
Digital Data Tactics is my LLC, and I’m the Owner, Principal Consultant, and sole employee.
I used to blog at Implementalytics.com from 2011 through 2013, then in 2015 moved to this newer, more pronounceable domain. I post content around data layers (particularly the W3C standard), tag management, data visualization, Google Analytics, and Adobe Analytics, as the opportunity arises.
While I do work for various agencies and clients, the thoughts and ideas on this blog are completely my own.