I’m currently a Principal Analytics Engineer at Cognetik, but I’ve been consulting in some way since starting at Omniture in 2006. I had the pleasure of working at Search Discovery just before Satellite (now known as Dynamic Tag Management) was acquired by Adobe, but I actually made the switch to Adobe consulting just before that acquisition, putting me in a unique role as a consulting Subject Matter Expert for the Adobe consulting org. That experience with tag management and data layers has put me in quite a few unique positions to see some of the best (and worst) of how tag management and data layers are used.
I used to blog at Implementalytics.com from 2011 through 2013, and only recently resurrected that blog under a new domain. I will be posting new content around data layers (particularly the W3C standard), tag management, data visualization, Google Analytics, and Adobe Analytics, as the opportunity arises.
While I do work for Cognetik, the thoughts and ideas on this blog are completely my own.