Digital Data Tactics

Analytics Implementation Tips & Tricks, from Jenn Kunz

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DTM Examples

Because I get asked for certain snippets and examples rather frequently, I’ve posted them online for faster reference:

  • Setting a global “s” analytics object
  • Setting s.products and array-based variables
  • DTM Load Order and custom code blocks
  • General Troubleshooting and common code snippets
  • Appending a Third-Party Tag Non-Sequentially
  • Basic W3C Data Layer
  • Single Page Apps and Data Layers
  • Direct Call Rules
    • Direct Call Rules (including using clearVars and “dasiy-chaining”)
    • Suppressing Page Load beacons in favor of setting a Direct Call Rule
  • Event-Based Rules
    • Event-Based Rules: Setting s.tl beacons
    • Event-Based Rules: pushState and hashchange conditions
    • Using “this” directly in the interface
    • Event-Based Rules: Custom Events
    • Event-Based Rules: Troubleshooting and Bubbling

Recent Posts

  • TMS Best Practices: Naming Conventions and Meta Info
  • TMS Best Practices: Deduplicate scripts and events
  • TMS Best Practice: Move tags lower on the page
  • Should I use my TMS’s Extensions to deploy tags, or copy-and-paste as custom code?
  • Server-side Tag Management: Setting Appropriate Expectations

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Recent Comments

  • Komarov Aleksey on How to control tags so they don’t control you
  • Jan Exner on Converting Doubleclick tags to Global Site Tag (gtag)
  • Jenn Kunz on Converting Doubleclick tags to Global Site Tag (gtag)
  • Jan Exner on Converting Doubleclick tags to Global Site Tag (gtag)
  • BP 4.37: News Juli 2022 (Featuring MC Bounce-Rate) Podcast on TMS Best Practices: Naming Conventions and Meta Info

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