(This is cross-posted from the 33 Sticks Blog)
I’m honored to be included in the “Analytics Rock Stars 2019: Top Tips and Tricks” session at Adobe Summit this year in Vegas. I made my way onto the Rock Stars panel based on my entry for the inaugural Adobe Insider Tour stop in Atlanta, where I shared two tips:
- Want to use Virtual Report Suites in place of Multi-suite tagging, but stuck on the need for different currency code settings? I’ve found a work-around that uses Incrementor Events so you can get local and report-suite-converted currency reports!
- Copy and classify built-in Activity Map values to create automatic and friendly user navigation reports!
I don’t want to go into too much detail on this post- if you want more info, you’ll have to come to my session or ask me directly. Sign up for the session, then come introduce yourself!
Also, you may also want to check out Hila Dahan’s session on Advanced Calculated Metrics: Forecasting, Statistical Significance & Churn.
(Cross-posted from the 33 Sticks blog)
Join us for Observepoint’s Virtual Analytics Summit on October 25th! I’ll have the opportunity to speak about measuring and improving not just your data quality, but also the value you get OUT of the data: your data ecosystem, your processes, and your team’s roles.
In our industry, there is (deservedly) a lot of attention given to the health and quality of our data. Yet many organizations aren’t getting value out of their data, not (just) because the data is unhealthy, but because the org doesn’t have the right processes, people or overall mindset to be truly data-driven. Many orgs are still REactive about their data, rather than PROactive- the product team announces a new site feature, and the analytics team has to squeeze in some tracking at the last moment. Or the analytics team is so busy managing pixels and dashboard requests that they don’t actually get to dive in and gather insight to inform business decisions.
This became even more apparent with the roll out of GDPR (General Data Protection Regulation) last Spring- many companies were not (and perhaps are still not) ready to comply by the May 25th roll out. Our industry’s ability to be proactive and get in front of such initiatives isn’t a data quality issue (though certainly, rolling it out will be easier if your solution is well-documented and reliable)- it’s a matter of ownership, support, governance, and priority.
My presentation will walk through specific questions you can ask yourself to measure where there are opportunities for improvement in your ecosystem, with your processes, and with your roles/resources/ownership, as well as specific recommendations for next steps you can take. It will end with a Q&A session- I’d love to hear from you! Sign up for free on the event site, and check out the other amazing speakers and topics for the day.
I’ll be at Adobe Summit in Las Vegas next week, Monday March 19th through Friday March 24th. If you happen to be out that way, shoot me a comment here and hopefully we can meet up! I’ll be attending a lot of the DTM sessions and will be ready to help folks understand what the DTM updates mean for them.
I’ll also be presenting at Un-Summit at UNLV on Monday, speaking about Marketing Innovation and Cognetik’s new tableau data connector. Come check it out!