![\"a](\"https:\/\/www.digitaldatatactics.com\/wp\/wp-content\/uploads\/2024\/03\/1E0A8194-EditWithHairFixSmaller-240x300.jpg\")
<\/p>\nI post content around data layers, tag management, data visualization, Google Analytics, and Adobe Analytics as the opportunity arises.<\/p>\n
Often, I post not to be seen as an expert on things, but I figured out how do to something that wasn’t well documented. My solutions don’t claim to be the “best”, so much as “here is a way that I found works that I hope others will benefit from, or teach me how to do better”.<\/p>\n
Many of my posts aren’t necessarily intended to be subscribed to and read as each new post comes out (though you’re welcome to, of course). Rather, it is meant to provide reference information that you can then pull up as needed, often supplementing existing industry documentation.<\/p>\n
I used to blog at Implementalytics.com from 2011 through 2013, then in 2015 moved to this newer, more pronounceable domain. While I have worked for various agencies and clients over the years, the thoughts and ideas on this blog are completely my own.<\/p>\n
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I’m an industry expert on Adobe\/Google Analytics, MarTech tracking, tag management, and data layers. I’ve been a Principal Consultant for 33 Sticks (a boutique agency specializing in strategic analytics and optimization)<\/a> since 2018, helping enterprise clients improve their marTech architecture.<\/p>\n I’ve been consulting in some way since starting at Omniture in 2006. I was Search Discovery just before Satellite (now known as Before I worked in Analytics, I was a web developer, and I have experience in HTML\/CSS\/JavaScript (including jQuery, Bootstrap, the Ionic mobile framework, and Angular 1\/2), and am learning React, Python, Django, and SQL.<\/p>\n When not working with clients, I partner with vendors to create webinars, speak at conferences, fills gaps in industry documentation with this blog, or indulge my inner developer and fill some of the gaps in our industry by building tools, such as the Beacon Parser<\/a> or the pocketSDR mobile app (which is not in the app stores at the moment). I love helping and collaborating with others in the industry, and most days can be found doing just that on #measure slack<\/a>, the Test and Learn Community<\/a>,\u00a0 linkedin<\/a> ,\u00a0twitter<\/a> or blueSky.<\/a><\/p>\n Digital Data Tactics is my LLC, and I’m the owner, Principal Consultant, and sole employee. I used this LLC to do independent consulting before signing on to 33 Sticks, and now use it as a repository for content and ideas, though again, most of my new content goes up on the\u00a033 Sticks blog<\/a>.<\/strong><\/p>\n My wonderful, supportive husband Kenny has been a stay-at-home dad since I re-entered the work force in 2010. I have two incredible teenagers, Daniel and Cam. I’m currently based in Kennesaw, Georgia (just outside of Atlanta), though I was raised in Vancouver, Washington (just outside of Portland, Oregon).<\/p>\n As for getting to know me personally, I’m into nature, bird-watching, rock climbing, board games, video games, and baking. I play guitar, piano and harp, and am currently a member of the Georgia Symphony Chorus. My family has a rather extreme LEGO collection.<\/p>\n I make no secret of my ADHD, which has been both a big help and a major struggle in my career.<\/p>\n","protected":false},"excerpt":{"rendered":" What’s this blog about? I post content around data layers, tag management, data visualization, Google Analytics, and Adobe Analytics as the opportunity arises. Often, I post not to be seen as an expert on things, but I figured out how do to something that wasn’t well documented. My solutions don’t claim to be the “best”, … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/pages\/2"}],"collection":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":15,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":30,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions\/30"}],"wp:attachment":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Dynamic Tag Management<\/del>\u00a0Launch<\/del> Adobe Experience Platform Data Collection Tags) was acquired by Adobe, but I actually made the switch to Adobe consulting just before that acquisition, putting me in a unique role as a consulting Subject Matter Expert\u00a0for the Adobe consulting org. That experience with tag management and data layers has put me in quite a few unique positions to see some of the best (and worst) of how tag management and data layers are used.<\/p>\nWhat is Digital Data Tactics?<\/h3>\n
Jenn Kunz outside of work<\/h4>\n