{"id":459,"date":"2017-02-16T15:51:15","date_gmt":"2017-02-16T15:51:15","guid":{"rendered":"https:\/\/www.digitaldatatactics.com\/?p=459"},"modified":"2018-02-21T16:00:37","modified_gmt":"2018-02-21T16:00:37","slug":"buildingpractice1coreteam","status":"publish","type":"post","link":"https:\/\/www.digitaldatatactics.com\/index.php\/2017\/02\/16\/buildingpractice1coreteam\/","title":{"rendered":"Building a Strong Analytics Practice: #1- Your Core Team"},"content":{"rendered":"

This post was originally posted on the Cognetik blog<\/a> as part of a series on Building a Strong Analytics Practice.\u00a0<\/a><\/p>\n

Imagine this conversation:
\n\"\"<\/a>Joe: \u201cI just got the wireframes for the new site filtering tool. We need an analytics BRD and Tech Spec so developers can begin work.\u201d<\/em>
\n Anna: \u201cBut my team of developers is working on a priority project through November then goes into 3-month code freeze!\u201d<\/em>
\n Joe: \u201cK, well, this new site feature is also a priority, and we need tracking on the new filtering tool. \u201c<\/em>
\n Mike: \u201cOur reporting needs to focus on the KBOs that just came down from the top. How does the new filtering tool relate to conversions? What business decisions can we make if we know it\u2019s being used?\u201d<\/em>
\n Susan: \u201cSpeaking of, we know that conversion tracking on mobile is broken- has been since September. Can we prioritize getting THAT fixed?\u201d<\/em>
\n Dan: \u201cBut, we\u2019ve been grading our personalization\u00a0efforts using that report! We need to get that fixed, like\u2026 yesterday!\u201d<\/em><\/p>\n

As painful as that conversation feels, can you imagine how much more painful it is in places where those conversations are NOT happening? I know that no one wants more meetings in their schedule, but a regular, FOCUSED check-in between key stakeholders can make all the difference. But who should attend such meetings?<\/p>\n

We\u2019ve seen a lot of value in establishing an Analytics Model- some folks may call it a Center of Excellence (CoE), for others it may still just be called the \u201canalytics team\u201d. Whatever you call it, the important thing is to really think out the roles, goals, processes, and responsibilities so that this team- and their data- can really drive the conversation, rather than \u201cbe driven\u201d. I\u2019m going to call this the Data Core Team.<\/p>\n

To start, figure out who is going to be on your Data Core Team. I\u2019ve seen this filled by a single person, and I\u2019ve seen a team of 6 or more. Either way, with however many people you have, you\u2019ll need to fill these roles:<\/p>\n

\"\"<\/a>Solution Owner<\/h3>\n

The Solution Owner is the \u201cbusiness requirements\u201d gatekeeper. Their world is one of Key Business Objectives (KBOs) and Key Performance Indicators (KPIs). They:<\/p>\n