{"id":696,"date":"2022-06-21T13:30:00","date_gmt":"2022-06-21T17:30:00","guid":{"rendered":"https:\/\/www.digitaldatatactics.com\/?p=696"},"modified":"2023-03-17T16:51:17","modified_gmt":"2023-03-17T20:51:17","slug":"how-to-control-tags-so-they-dont-control-you","status":"publish","type":"post","link":"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/how-to-control-tags-so-they-dont-control-you\/","title":{"rendered":"How to control tags so they don&#8217;t control you"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitaldatatactics.com\/wp\/wp-content\/uploads\/2022\/06\/maslv22_1200x628_hms_kunz-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.digitaldatatactics.com\/wp\/wp-content\/uploads\/2022\/06\/maslv22_1200x628_hms_kunz-3-1024x536.jpg\" alt=\"\" class=\"wp-image-698\" srcset=\"https:\/\/www.digitaldatatactics.com\/wp\/wp-content\/uploads\/2022\/06\/maslv22_1200x628_hms_kunz-3-1024x536.jpg 1024w, https:\/\/www.digitaldatatactics.com\/wp\/wp-content\/uploads\/2022\/06\/maslv22_1200x628_hms_kunz-3-300x157.jpg 300w, https:\/\/www.digitaldatatactics.com\/wp\/wp-content\/uploads\/2022\/06\/maslv22_1200x628_hms_kunz-3-768x402.jpg 768w, https:\/\/www.digitaldatatactics.com\/wp\/wp-content\/uploads\/2022\/06\/maslv22_1200x628_hms_kunz-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>I&#8217;m speaking at the <a href=\"https:\/\/marketinganalyticssummit.com\/\" data-type=\"URL\" data-id=\"https:\/\/marketinganalyticssummit.com\/\">Marketing Analytics Summit<\/a> about marTech tracking and how to keep tags from causing problems on your site. In true Jenn fashion, I have way more that I want to convey than I can possibly cram into my 30-minute presentation, so I have a series of blog posts to store all the practical takeaways:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-health\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-health\/\">What I mean by &#8220;marTech ecosystem health&#8221;, and why it matters<\/a><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-impact\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-impact\/\">How to measure the impact of your marTech ecosystem on your site<\/a><ul><li>A look at marTech impact on some major sites<\/li><li>A will-never-be-complete-but-still-helpful <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1kmidWF5E5Ze4haL3FMb2YZQcnH8DtytNvanmFe2sJv8\/edit?usp=sharing\" data-type=\"URL\" data-id=\"https:\/\/docs.google.com\/spreadsheets\/d\/1kmidWF5E5Ze4haL3FMb2YZQcnH8DtytNvanmFe2sJv8\/edit?usp=sharing\">mapping of marTech domains to vendors<\/a><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/overtagged\/martechImpactAndGovernanceTemplates.xlsx\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/overtagged\/martechImpactAndGovernanceTemplates.xlsx\">A free excel download<\/a> that shows you how to easily export information about domains on your site from webpagetest.org, then analyzes those domains to show you their impact on your site.<\/li><\/ul><\/li><li>Tagging Best Practices<ul><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-only-one-container\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-only-one-container\/\">Only use one TMS<\/a><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/server-side-expectations\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/server-side-expectations\/\">Server-side Tag Management<\/a><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-extensions-or-code\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-extensions-or-code\/\">TMS Extensions\/Tag Templates\/Plugins vs copying-and-pasting to custom code<\/a><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-lower-tags\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-lower-tags\/\">Put tags as low on the page as possible<\/a><\/li><li><span style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Use JS Comments (no blog post on this, because it&#8217;s fairly self-explanatory. Just&#8230; do it.)<\/span><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2021\/12\/06\/converting-doubleclick-tags-to-global-site-tag-gtag\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2021\/12\/06\/converting-doubleclick-tags-to-global-site-tag-gtag\/\">Modernize Tags<\/a><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-dedupe\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/tmsbp-dedupe\/\">Deduplicate tags\/scripts\/events<\/a><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/?p=755\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/?p=755\">Use helpful naming conventions for Rules\/Tags\/Triggers\/Actions. Include &#8220;meta&#8221; data about the tag directly in the tag<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-audit\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-audit\/\">Auditing<\/a><ul><li>Keep a tag inventory<\/li><li>Use tools like ObservePoint and TMS container exports<\/li><li>Need help mapping domains? I&#8217;ve got you covered<\/li><\/ul><\/li><li><a href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-governance\/\" data-type=\"URL\" data-id=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/martech-governance\/\">How to govern going forward<\/a><ul><li>Create an official &#8220;MarTech Tag Request&#8221; process<\/li><li>Document a &#8220;pixel menu&#8221;<\/li><li>Set some guidelines for what tags you deploy<\/li><li>Establish a follow-up cadence<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>If there is one thing I hope folks take from my presentation, it&#8217;s to <strong>do something now. <\/strong>You don&#8217;t have to wait until you have a ton of resources to do a full audit and clean up. Do what you can, when you can. Implement standards for tagging going forward. Even if it only helps a few tags, your future self will thank you.<\/p>\n\n\n\n<p>If you&#8217;re here in Vegas for the Marketing Analytics Summit this week, let me know, I&#8217;d love to meet up!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m speaking at the Marketing Analytics Summit about marTech tracking and how to keep tags from causing problems on your site. In true Jenn fashion, I have way more that I want to convey than I can possibly cram into my 30-minute presentation, so I have a series of blog posts to store all the &#8230; <a title=\"How to control tags so they don&#8217;t control you\" class=\"read-more\" href=\"https:\/\/www.digitaldatatactics.com\/index.php\/2022\/06\/21\/how-to-control-tags-so-they-dont-control-you\/\" aria-label=\"Read more about How to control tags so they don&#8217;t control you\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/posts\/696"}],"collection":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":10,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/posts\/696\/revisions\/841"}],"wp:attachment":[{"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/media?parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/categories?post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldatatactics.com\/index.php\/wp-json\/wp\/v2\/tags?post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}