What’s this blog about?
I post content around data layers (particularly the W3C standard), tag management, data visualization, Google Analytics, and Adobe Analytics, as the opportunity arises.
Currently much of my new content is released on the 33 Sticks blog instead of this blog.
Many of my posts aren’t necessarily intended to be subscribed to and read as each new post comes out (though you’re welcome to, of course). Rather, it is meant to provide reference information that you can then pull up as needed, often supplementing existing industry documentation.
I used to blog at Implementalytics.com from 2011 through 2013, then in 2015 moved to this newer, more pronounceable domain. While I do work for various agencies and clients, the thoughts and ideas on this blog are completely my own.
What is Digital Data Tactics?
Digital Data Tactics is my LLC, and I’m the Owner, Principal Consultant, and sole employee. I used this LLC to do independent consulting before signing on to 33 Sticks, and now use it as a repository for content and ideas, though again, most of my new content goes up on the 33 Sticks blog.
Who is Jenn Kunz?
I’m an industry expert on Adobe Analytics, Implementation, Tag Management, and Data Layers, currently based out of Marietta, Georgia. I’m currently a Principal Consultant for 33 Sticks (a boutique Analytics Consulting agency), with a focus on getting quality data into analytics tools.
I’ve been consulting in some way since starting at Omniture in 2006. I had the pleasure of working at Search Discovery just before Satellite (now known as Dynamic Tag Management) was acquired by Adobe, but I actually made the switch to Adobe consulting just before that acquisition, putting me in a unique role as a consulting Subject Matter Expert for the Adobe consulting org. That experience with tag management and data layers has put me in quite a few unique positions to see some of the best (and worst) of how tag management and data layers are used.
In my spare time, I like to indulge my inner developer and fill some of the gaps in our industry by building tools, such as the Beacon Parser or the pocketSDR mobile app. I also enjoy mentoring and spreading the word about what a wonderful industry this is to work in.
Jenn Kunz outside of work
My wonderful, supportive husband has been a stay-at-home dad since I re-entered the work force in 2010. I have a son in 6th grade, and a daughter in 3rd grade.
As for getting to know me personally, my favorite video game is currently Horizon Zero Dawn, my favorite board game is currently Ex Libris, and my favorite books are the Stormlight Archive by Brandon Sanderson.